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Larger than any circus and boasting way more than three rings, the SEMA show fills the pink-colored Las Vegas Convention Center in the lower foreground and spills into the parking lots out front. Off-roaders were showing off on the dirt track right in front of the camera, while display cars line up in the background. The real action, however, is inside several large halls to the right. Even noticeably scaled down from two years ago, it's still a massive show.